The Beginner’s Guide to App Store Optimization (ASO)
As of March 2017, there are more than 2.8 million apps in Google Play and 2.2 million apps in the Apple App Store. With so much competition out there, it’s becoming harder and harder to make your app stand out. This app store optimization (ASO) guide explains what areas to focus on and how to optimize each step to boost your app’s discovery, downloads, and ranking.To get more news about Android App Store Optimization, you can visit aso700.com official website.
App store optimization is the most cost-effective method to get app downloads. It involves multiple strategies with the goal of increasing the chances of your app’s discovery through app store search, subsequently increasing your number of downloads, and pushing your app higher up the charts. Basically, it’s SEO for mobile apps.
Optimizing your app to rank higher in search results is a balancing act and requires trial and error to find the formula that’s right for your app. However, even if you’re new to the world of ASO and you don’t have a budget that you can dedicate to it, if you know what to focus on, you can increase your app downloads in a matter of days.When it comes to ASO, the first thing that comes to mind is “keyword tracking”. The whole point of ASO is for your app to pop up when users search for certain keywords in the app store. So you need to research all the keywords related to your app that people search for and use those keywords heavily in your product page.
A study showed that 63% of users who download and use apps do so through search and browsing the app store, which is why keywords are the most important thing to focus on when you’re trying to get more downloads.
Selecting keywords isn’t just about finding the keywords with the highest traffic. Certain high-traffic keywords like “game”, “news”, and “free” have thousands of apps competing for them, including well-established ones with millions of downloads and hundreds of reviews, which makes it harder for new apps to compete. So your task is to find the keywords that are most relevant to your app and balance for traffic and difficulty in penetrating through the competition.