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Surprised that the Teva is more covetable than a bodysuit worn by Beyonce or Gigi Hadid's favorite tee? It's remarkable that without much fanfare, advertising, or influencer marketing, Tevas have risen to become the shoes of the summer, but if we learned anything from summer 2018's omnipresent flip-flop or summer 2017's love affair with the Birkenstock, no-nonsense shoes make a big impact. The Originals collection is on fire right now! We're seeing significant increases in sales in this collection and had some retailers selling out of their inventory before the summer even hit. The iconic styling resonates with the casual outdoor girl while our new platforms and heights allow for the urban fashion-driven consumer to be represented as well, says Mark Magruder, a senior product line manager of Teva. As for the sandal style that outperformed other fashionable shoes, Magruder explains the appeal thus, The Hurricane XLT2 is a style that has been in our line for a long time and was designed to be a functional sport sandal. It's an authentic, quick-drying, trail-ready sandal that is also hitting on a lot of utilitarian fashion trends at the moment. It really took off in Japan a few years ago and we have been pleased to see it resonate with so many consumers across the globe.
Though Middleton is usually one to follow royal protocol around dressing, the duchess appears to have loosened up her style lately. Take the Breton stripes she wore to the King's Cup Regatta earlier this month or the fashion-forward Gucci pussybow blouse she chose for a visit to Golden Goose Francy the Henry Fawcett Children's Centre in March.
The silhouette is Golden Goose Sneakers available now at the Rothy's website and comes in sizes 5-13. Color options include black on black, cheetah print with a black ribbon, and complimentary pink hues alongside others. The shoe retails for $155, and like the other styles offered by the brand, it's crafted from repurposed plastic fibers and features a carbon-free sole.