'FDA designation of IQOS as modified risk should change regulatory regime'

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'FDA designation of IQOS as modified risk should change regulatory regime'

Philip Morris International Korea expects that the U.S. Food and Drug Administration’s designation of IQOS, its heat-not-burn tobacco, as a modified risk tobacco product (MRTP) will prompt a change in the local tobacco regulations.To get more news about Heat not burn, you can visit hitaste.net official website.

The FDA grants MRTP status to products that have demonstrated that is expected to benefit the population's health in general by reducing harmful or potentially harmful chemicals, PMI Korea said.

"The MRTP classification substantiates PMI's claims that the IQOS benefits public health as a whole," PMI Korea CEO Paik Young-jay said in an online news conference Wednesday. "This decision can set the basis for policymaking concerning better alternatives products, and help adult smokers switch from regular cigarettes to scientifically proven heat-not-burn tobacco as soon as possible."
Acknowledging that quitting is the best option for a person's health, Paik said the no-smoking campaign should continue. “However, we should not give inaccurate information on tobacco to consumers in the course of stressing the importance of quitting, nor implement ‘ideological regulations,’ not based on science,” Paik said.

If incorrect information is given to smokers while not encouraging them to shift to less harmful products, smokers will end up consuming the most harmful form of regular cigarettes. This can result in a loss for individuals’ health, public health and society as a whole.

“The recent classification of IQOS as MRTP results from the rigorous review of independent scientific studies, which analyzed the device's ability to reduce exposure to harmful or potentially harmful chemicals to users compared with conventional cigarettes,’ Paik said.

The ministry stressed that heat-not-burn cigarettes, which the public has often perceived as being less harmful to health than ordinary tobacco, were found to have more tar than the latter, and have the same nicotine content. The ministry then concluded that there was no evidence to show heat-not-burn cigarettes as less harmful than ordinary cigarettes.